After my first 24 hours in Greenville, I was on a mission to find someone that wasn’t happy. Every place I went, people were smiling, excited to see you and welcoming. It’s not unusual for people to be nice to me when they find out I’m a travel writer. However, it’s very unusual for an entire town to be nice – and I find it hard to believe more than a handful of these people had any idea who I was.
In recent years, Greenville has been referred to as “the happiest city in America” by magazines, websites and by official government studies that somehow calculate all sorts of data to pinpoint where people in America are in the best of spirits.
Walking downtown, hearing all sorts of languages while seeing a mix of residents and tourists enjoying the tree covered streets – it’s no doubt why people are happy to be here. There’s a beautiful vibe downtown with a healthy mix of nationalities and southern charm. If there was ever a formula for becoming a great American city – Greenville has discovered it.
Fabian Unterzaucher is the General Manager of the Westin hotel on Main Street and introduces himself with a thick German accent. “Unterzaucher is a good southern name, don’t you think?” jokes the GM who spoke with me despite an emergency flood in the hotel’s lobby.
Even in the midst of chaos – these people are apparently happy.
Mr. Unterzaucher notes that Greenville has had an influx of Europeans thanks to companies based here like BMW. “There’s a very European feel to Greenville which makes so many people that come here feel instantly comfortable.”

On the roof of the historic Poinsett Hotel in downtown Greenville that is now the Westin Poinsett Hotel – located on Main Street.
As I sat with Mayor Knox White in his 10th story office that hovers over a sprawling downtown Greenville – he points out where the city is headed and how far it’s come along. The Mayor runs to a back closet to bring out an old poster board with enlarged photos of what downtown looked like as recently as 1999. The image shows an unattractive bridge that covered a waterfall hardly anyone in town even knew existed. Despite some opposition at the time – the bridge is now gone and that waterfall is a focal point of Fall Park – and impossible to picture the town without it.
Score one for the Mayor.
All across America, Greenville is regularly studied by big cities and small towns anxious to find ways to redevelop their communities – in particular their downtown business districts. “We have cities sending delegations here quite often” notes Mr. White. He encourages other Mayors to find unique ways to beautify and enhance their own cities – instead of trying to copy what Greenville has done.

One of the first faces I spotted in town was “Katie” in the Greenville City Hall office who shared a friendly smile and parking tips!
No matter how hard anyone may try – it will prove impossible to duplicate the beauty and magic of Falls Park, located almost directly in the middle of the city’s downtown. I’ve seen parks all across the country and even have a biased opinion of the beautiful Forest Park in my own hometown of Saint Louis, Missouri. Even my beloved Forest Park that I adore, was no match for this place. It’s difficult to explain, but once you find yourself surrounded by all Falls Park has to offer – you quickly feel the magic.
Running a few minutes late, Ty Houck with Greenville County Parks and Recreation calls me with a heads up. I replied: “so you’re telling me I’m going to have to relax here on a swinging bench, under a shady tree, staring at the waterfalls and listening to birds sing for another 10 minutes?”
Mr. Houck speaks with excitement as we start to walk along one of the many pathways that are in full use at all times of the day. “We have so many types of parks and are in a unique position to connect them up and down the river” says Houck. “The Reedy River has always been here but over time it became forgotten and polluted. Thankfully, it was cleaned, re-discovered and is now such a focal point for our park and city.”
Cherington Shucker is the Executive Director of the Greenville Center for Creative Arts and explained what makes Greenville so special, unique and – happy. “I’ve lived all over the world and this is without a doubt, a very happy place. The climate is good. I think above all we value family and community and just find a place for everyone to fit in and feel useful.”

With Cherington Shucker in front of an art piece at the Greenville Center For Creative Arts.
As we wrap up our radio interview, Mayor White concludes: “The diversity in this town is great. We have so many talented people from all over the world that have chosen to move here and open businesses and contribute to our community. We are very fortunate.”
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7 comments
My family has lived just north of Greenville, very near Paris Mountain, since the late 1700s. I grew up here in the home that I now live in on tree-covered property inherited through the family. Although I was away for about 28 years for college, service in the U.S. Air Force and periods of working and living in other places such as Tampa, FL, Washington, DC, Chicago, San Diego, CA, Phoenix, AZ and Fairfield, Iowa, I’ve always loved Greenville. The city and surrounding area have grown and become more varied and sophisticated through the years. This is now the most beautiful and enjoyable place to live that I’ve ever known, even challenging the lovely San Diego that I enjoyed so much in the 70’s. Now I would not want to live anywhere else in the world, for I also have a wealth of family and friends, most having lived their entire lives here and who love it as much as I do. ☺
Love our Greenville!
Love your article on Downtown Greenville. I love Greenville so much. Its all about family and what more could one ask for. There’s always something to do all times if the year.
I hope you stayed to enjoy Artisphere. Easily The Best festival Greenville has one May weekend every year. It features artists of all kind, from all around. Very inspiring & leaves you in a constant state of awe. The entire Main Street from North to our West End is shut down, with food, drinks & music throughout downtown as well as our Main Stage on the river. <3
http://artisphere.org/
Our 10 year hometown. We love living here.
Your wonderful article was shared on my Facebook group Greenville SC Natives Only. Please visit our group of over 10,500 members who love Greenville. https://m.facebook.com/groups/289577257724?ref=bookmarks
Thanks!
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